Agency: DDB Group, Philippines
Summary Statement
One cannot stress enough the importance of family, most especially for Filipinos. It plays a role in the formation of the personality and character of every human being. And for over three decades, Filipino families have been celebrating most of their most unforgettable moments at a special place they call their second home – SM Supermalls!Keeping these “Filipino family moments” insight in mind, SM launched its social media video campaign titled, “#SMoments,” which primarily aimed to immortalize the many meaningful family experiences that have transpired at their favorite SM malls and connect...