Samaritans of Singapore: Plaster The Silence

This case study describes how the Samaritans of Singapore, the suicide helpline, disrupted the conversation in conservative Singapore and brought this taboo subject out into the open.

Samaritans of Singapore: Plaster The Silence

Brand: Samaritans of SingaporeAgency: TBWA\Group Singapore

Summary Statement

In Singapore, more than one person dies by suicide every single day.

Unlike many major causes of death, suicide is a preventable tragedy; a disease we all have the power to cure. And the first step is as simple as a conversation. But in conservative Singapore, people don't like to talk about such a taboo subject, leaving many people isolated and lacking support.

In the run up to World Suicide Prevention Day 2015, Samaritans of Singapore (SOS) wanted to change this. They set...

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