Philips Vistaar India

Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

Agency: Impact Communications, India

Campaign Strategy

Rural India has seen a metamorphosis in the past few years both in terms of infrastructure and income. We as a nation have been notoriously famous for power cuts and even more so in rural India where the challenge was two fold access and availability.

But the past few years have seen a massive thrust on electrification with government spending upwards of Rs 45000 Cr in both electricity generation and distribution.

As per a report by the power ministry 13,523 villages have been for the first time electrified in the past 2 years...

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