Agency: FCB Group Malaysia
Campaign Strategy
"Malaysia has some of the best roads in the world I've ever seen" — Lewis Hamilton, F1 Champion Race Driver.
What Lewis may not have witnessed or known, is that Malaysia also has some of the worst drivers in this region. In the World Health Organisation's "Global Status Report on Road Safety 2015", Malaysia ranked 28th out of 178 countries in having the most road accidents.
With over 62,000 accidents reported in 2015 alone, Peugeot believed that making Malaysians drive safer was a cause worth being part of, especially when it came...