Media Prima: Drama Sangat Bus Tour

Media company Media Prima promoted its TV programmes in Malaysia through a celebrity tour across the country's rural states.

Agency: Media Prima Television

Campaign Strategy

Negeri Sembilan, Melaka, Kedah, Perlis, Perak, Pahang and Terengganu are rural states in Peninsular Malaysia.

Out of a combined Peninsular Malaysia population of 18mil, these rural states populated with 8.9mil people.

Media Prima plans to introduce several original drama series catering to the same market.

Dramas are popular in Malaysia, and every studio worth its salt churns them out on a regular basis.

Shows are usually promoted by via trailers and interviews/ stories in relevant media.

How can we make ours stand out?

From experience, we knew that first-time viewers tune in thanks...

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