Land Rover China: The Virtual Land Rover Experience

This case study discusses a campaign for Land Rover, the auto brand, in China that offered people a virtual experience to test drive one of the cars.

Land Rover China: The Virtual Land Rover Experience

Agency: Wunderman ShanghaiClient: Land Rover China

The summary statement

Land Rover China has always gone 'Above & Beyond' in delivering rich and unforgettable driving experiences for Chinese consumers, especially through the Never Stop Discovering (NSD) campaigns. People who have engaged with these driving experiences have come away with amazing stories to tell about Land Rover capabilities and a love for the brand. Once they saw the value of a Land Rover, they wanted one.

The problem is not everyone has a chance to go on these experiences. We wanted...

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