Heineken Malaysia: Tiger Radler: Twistmas

This case study demonstrates how Tiger Radler, a Singaporean light beer brand, lightened the mood around bad gifts by encouraging users to upload their own bad gift stories.

Heineken Malaysia: Tiger Radler: Twistmas

Brand: Heineken MalaysiaAgency: Geometry Global Malaysia

The Summary Statement

Ah Christmas; a time of good cheer and family and camaraderie. While we are reconnecting with family and friends, we also give in to its rather commercial side. Today, Christmas isn't Christmas without the ceremonial gift. They've become almost a symbol of our love. It's no wonder then that everything is either on sale or at a discount or in a limited edition. While the act of gifting makes us feel good inside, the gift itself often leaves a lot to be desired....

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