Amerta Indah Otsuka: Pocari Sweat. Lunar Dream Project Exhibition

This case study explores how Pocari Sweat, a Japanese sports drink brand, brought the excitement of their Lunar Dream project to Indonesia through an immersive event about lunar exploration.

Amerta Indah Otsuka: Pocari Sweat. Lunar Dream Project Exhibition

Brand: Amerta Indah OtsukaAgency: Celsius Indonesia

Summary Statement

Despite the terrorist attack in Jakarta on January 14, 2016, this event successfully launched Pocari Sweat's global LUNAR DREAM PROJECT campaign into the Indonesian market. By exhibiting the unique multimedia experience and collaborating with the scientific and robotic community, this event has strengthened the brand credibility of Pocari Sweat as a science-based brand with advanced technology.

Campaign Strategy

Background

  • Pocari Sweat (ポカリスエット Pokari Suetto) is a Japanese sports drink, manufactured by Otsuka Pharmaceutical Co., Ltd. It was launched in 1980,...

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