Agency: Orion Social Media Malaysia
Strategy
The objective of this campaign is to increase and enhance 7-Eleven Malaysia's presence on social media as social responsible brand through You Pledge, We Plant! Campaign and position itself as a fun, vibrant, and bold brand that continue to appeals to younger target consumers. By doing this, we also aimed to create a top of mind brand awareness amongst fans.
At the same time, we intend to do our part towards giving back to the community and with the collaboration with Malaysian Nature Society, we will plant 1 tree for every 10 pledges...