PlayStation / Transport for London: PlayStation 5 Oxford Circus Launch

PlayStation UK, a gaming brand, replaced the London Underground signs (roundels) with PlayStation symbols to launch the PS5 in the UK.

Summary

This is the story of how PlayStation UK and TfL created and delivered a launch event which brought colour, light and smiles to a country in lock-down.

It's the story of how we delivered a cultural moment which Metro called 'Genius'.

The objective was simple: drive sales.

But the clarity of that objective and the simplicity of the images the launch generated hide the complexity of the task.

Within a short timeframe and in complete secrecy, we had to design, manufacture, install, promote, and then very carefully remove, outsized versions of the PlayStation symbols and a TfL roundel. We...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands