Planned Parenthood finds brand strength in its "big idea"

Stephen Whiteside

Planned Parenthood, the reproductive healthcare services provider, faces a major challenge as political opposition to its activities reaches a fever pitch.

Planned Parenthood has come under intense pressure since the Republican Party assumed control of The White House and both chambers of Congressional in November 2016.

The non-profit, which was founded in October 1916, currently runs approximately 600 centers throughout the United States. More specifically, the New York-based organization delivers affordable reproductive healthcare services to 2.4 million people a year, as well as providing sex education to 1.5 million people – most of whom are either in middle school or high school – on an annual basis.

Primarily as a result of their anti-abortion stance, many Republicans are opposed to Planned...

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