Plan International: How a video with no budget influenced the UN's 15 year plan
Agency: Arthur London
Girls continue to be the single most excluded group in the world, facing discrimination and abuse simply for being young and female. Plan International's goal was to put 'girls' rights' at the top of the UN agenda as the global Sustainable Development Goals were set for the next 15 years.
Strategy
With a global supporter network but limited financial resources and no media spend, Plan International needed to reach and mobilise the widest possible audience through owned and earned media.
They sought to...