Plan for the future of shopping
Tara PrabhakarTNS
Success in shopper marketing will require brands to use technology to save shoppers' time, deliver best value for money and simplify the shopping process.
The new creativity in shopper marketing
This article is part of a collection of articles on how shopper marketing is evolving. Read more.
Over the course of the next decade, 'retailing' – the activities involved in the selling of goods to the ultimate consumer – is set to change dramatically. In the past few years, we've witnessed seismic shifts in the shopping landscape as online...