Agency: | Author: Not credited |
Bank Mild: Pixies are entirely young
The history
When Homer Simpson thinks of the alcoholic beverage that is the very fabric of Springfield USA he utters the words Mmmmm beer.
And who can blame him.
Unfortunately, despite the similarity with Homer, Bankss drinkers in the West Midlands have long since stopped saying Mmmmm, Mild. Which is a shame really because thats exactly what Bankss is, or rather was.
When Wolverhampton & Dudley Breweries came to BDDH they had a business problem. Bankss Mild, sold through 1,200 outlets primarily in the West Midlands, was...