Pitch Madison Advertising Report: Indian advertising in 2017

This report details the findings of Pitch Madison's research into the Indian advertising market, including the impact of demonetization and growth forecasts for 2017.
  • The report includes details of advertising spend by medium, product category and broadcast content genre, as well as outlining key industry trends and forecasts for 2017.
  • Indian advertising spend grew 12.5% to reach Rs49,480 in 2016, with an additional Rs6,672 (+13.5%) expected to be spent this year.
  • TV was the largest advertising medium by spend in 2016, taking a 38% share; followed by print (36.7%) and digital (14.8%)....

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