Ping Identity: Chief identity champion

Ping Identity, a security company, increased its footprint in the technology and cybersecurity market in the United States.

Campaign details

Brand: Ping IdentityBrand owner: Ping IdentityEntrant company: Centerline Digital, RaleighMarket: North AmericaSector: Business ServicesMedia channels: Online display, Online video, Search marketing, Social media, Television, Websites & micrositesBudget: 500k-1 million

Executive summary

Brands gain recognition when they are boldly original. When they break category norms. When they don't play by everyone else's rules. Brands that find a way to market themselves with originality and do something surprising, every time, are the ones that get people talking.

This is, of course, a truism in advertising. But it's...

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