Pima Air & Space Museum: The Great Paper Airplane Project

This case study describes how the Pima Air & Space Museum, a museum based in the US Arizona desert, used social media to increase relevance.

Pima Air & Space Museum: The Great Paper Airplane Project

Matt Hermann

Campaign details

Brand owner: Pima Air & Space MuseumAgency: BBDO San Francisco; Hunter Public RelationsBrand: Pima Air & Space MuseumCountry: The United States

Executive summary

The Pima Air & Space Museum's Great Paper Airplane Project is a story about how a little-known museum in the Arizona desert created new relevance for their physical artefacts of aviation history by making a little history of their own. Instead of traditional advertising, the client and the agency hatched a scheme to teach applied lessons...

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