Pima Air & Space Museum: The Great Paper Airplane Project
Matt Hermann
Campaign details
Brand owner: Pima Air & Space MuseumAgency: BBDO San Francisco; Hunter Public RelationsBrand: Pima Air & Space MuseumCountry: The United States
Executive summary
The Pima Air & Space Museum's Great Paper Airplane Project is a story about how a little-known museum in the Arizona desert created new relevance for their physical artefacts of aviation history by making a little history of their own. Instead of traditional advertising, the client and the agency hatched a scheme to teach applied lessons...