Pilkington Activ - Johnny Nash and his crystal ball

This Bronze Award-winning campaign for Pilkington Pro-Activ self-cleaning glass aimed at enthusing employees and promoting the product to the trade and the ultimate consumers, homeowners.
Agency: BJL GroupAuthors: Ian Mitchell, Paul Bentley, Thomas Hill, Matt Buckley and Lisa Nichols

Pilkington Activ – Johnny Nash and his crystal ball

1) INTRODUCTION - 'I CAN SEE CLEARLY NOW THE RAIN HAS GONE'

When Johnny Nash wrote his classic song in 1972, he probably wasn't aware of the prescience of his lyrics, or their ability to inspire a group of scientists working in the laboratories of one of the world's largest glass producers. OK, maybe we're stretching things a little, but it's a touch unnerving how the success story of Pilkington ActivTM(self-cleaning...

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