Pets at Home: Very important pets club

This case study describes a campaign by Pets at Home, the British pet care retailer, which utilised segmentation to help create an emotional link with consumers through a loyalty scheme.

Pets at Home: Very important pets club

Havas EHS

The team

David Williams – Managing DirectorMatthew Fitzsimons – Innovation DirectorFrazer Howard – Creative DirectorSamantha Tredgett – Managing PartnerDonna Collins – Account DirectorPolly Buckland – Principal PlannerPaula Wilcox – Account DirectorOliver Lee – Senior CopywriterKatie Ballard – Senior Art Director

Other contributors

GI Solutions Group – Database development & managementJohn Brown Media – Customer magazine development & production

How did the campaign make a difference?

The VIP (Very Important Pets) club...

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