Campaign details
Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agency: Invictus BlueMarket: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
As an oil and gas company, Petronas faces its share of negative perceptions, especially among Malaysians. We wanted to rekindle the love and pride Malaysians felt for Petronas as a...