Petco: BuzzFeed + Petco Nutrition

Petco, a pet supplies brand, educated pet 'parents' on the crucial role that nutrition plays in helping maintain their pets' health and wellbeing in the USA.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

BuzzFeed and Petco educated pet parents on the crucial role nutrition plays in helping maintain their furry friends' health and wellness. Together we demonstrated Petco's commitment to better pet nutrition standards via high-impact custom video, quiz content and an experiential pop-up. The campaign led to increased intent among pet parents to purchase nutritious brands offered at Petco and elevated foot traffic to Petco stores.

Consumer insight

Pet parents prioritize their pets' overall happiness and health, splurging on their pets above themselves.

Marketing challenge

In May 2019, Petco...

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