Performance Native: Machine-learning based native advertising platform

Performance Native, a native advertising platform, developed technology that enables Turkish advertising campaigns to be published as native advertising within a website/mobile layout, free from banner blindness and brand safety issues.

Campaign details

Brand: Performance NativeLead agency: PerformadzRegion: EMEA

Strategy

Objective

Performance Native is a machine learning based native advertising platform that has got Advanced Turkish Semantic Engine & Instant Brand Safety Technology. It can deeply scan context & extract its meaning that makes intelligent advertising possible. On the other hand, Instant Brand Safety Technology; reads the content at url level and prevent misplacement and keep the brand safe. It can also analyze the web/mobile site layout to serve the most suitable dynamic native ads that fits the design of the site perfectly. Because of its...

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