Perceptions of progress: The state of women’s equality in the US – Differences in perception by gender

Dentsu and SeeHer

Report from Dentsu and SeeHer on gender equality, focusing on how perceptions of men and women differ. This is the first phase of a three-part study – Perceptions of Progress: The State of Women’s Equality in the US – by Dentsu and SeeHer. This phase looks at how perceptions of gender equality differ between men and women.
  • While Americans are optimistic about progress being made towards gender equality and believe the next decade will see more female leaders, they also sense the country is far from achieving true equality. Men and women express different views about the state of equality, stemming from misalignment as to what the actual barriers to equality are.
  • Americans agree that women’s equality is an important issue to them. Surprisingly, both men and women are more likely to say that women should shoulder greater responsibility than men in achieving a more equal society. 
  • Americans see the media as uniquely able to positively impact...

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