Campaign details
Brand: PepsiBrand Owner: PepsiCoLead Agency: Media Pro Dubai, OMD EgyptCountry: EgyptIndustries: Carbonated soft drinksMedia Channels: Events & experiential, Other & ambient media, Packaging & design, Social media, TelevisionBudget: Up to 500k
Executive summary
Lucky are the few who get to encounter a campaign that redefines the trajectory of a brand's media communication, just for the fact that it ticked every box in a simple and clear manner.
The Pepsi Salah campaign had it all. A superstar, an inspiring message, great business results, record-breaking ROI, breaking...