PepsiCo Foods Canada: Doritos Ketchup Roses

This case study describes how Doritos, a brand of flavoured tortilla chips, advertised its limited ketchup flavour in Canada by associating with Valentine's Day.

PepsiCo Foods Canada Doritos Ketchup Roses

Agency: BBDO

Case overview

In 2016, Doritos Ketchup was returning as a Limited Time Offer flavour. The original reintroduction of this flavour in 2015 was highly successful, delivering incredibly strong business results. However even though Doritos Ketchup had developed a cult-like following among 18-34 year-old males, as shown by the success of the LTO last year, mass penetration was still low.

This case shows how a strategy to weave Doritos Ketchup into a cultural moment via an irreverent but authentic insight successfully gained national media attention and, in turn, garnered a significantly larger...

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