PepsiCo Foods Canada Doritos Ketchup Roses
Agency: BBDO
Case overview
In 2016, Doritos Ketchup was returning as a Limited Time Offer flavour. The original reintroduction of this flavour in 2015 was highly successful, delivering incredibly strong business results. However even though Doritos Ketchup had developed a cult-like following among 18-34 year-old males, as shown by the success of the LTO last year, mass penetration was still low.
This case shows how a strategy to weave Doritos Ketchup into a cultural moment via an irreverent but authentic insight successfully gained national media attention and, in turn, garnered a significantly larger...