PepsiCo, brand Adrenaline Rush: Activate winner's mode

Adrenaline Game Fuel, an energy drink brand, introduced codes on its product packs in Russia to encourage gamers to buy in bulk with the incentive of winning prizes.

Campaign details

Agency: TMA-DraftCountry: Russia

The campaign should win in the "Best brand trial or sales generated campaign" category because we realised how to find Gamers, draw their attention to the campaign and motivate to buy brand products more than one time. We created mechanics and communication that are 100% matched with the insights of this mysterious audience

Campaign Strategy

The campaign supported a launch of Adrenaline Game Fuel Brand objectives we had to achieve:

  1. Attracting new key audience - gamers - in the category of energy drinks
  2. Increase of image indicators, the growth of the brand...

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