Pepsi: Calling all 'later' haters
Shubhrojyoti Roy
Campaign details
Brand owner: Pepsico IndiaLead agency: JWT DelhiContributing agency: Jack in the Box CommunicationsBrand: PepsiCountry: India and Sri LankaIndustry Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study describes how Pepsi reconnected with young Indians by celebrating...