Pepsi: Chug Chug on Chuk Chuk

Pepsi, a soft drink manufacturer, promoted its partnership with Indian rail app Rail Yatri by showing Indian travellers that ordering food from its Meal Menu goes hand in hand with having a Pepsi.

Campaign details

Brand: PepsiLead Agency: Mindshare IndiaRegion: APAC

Objective

While the overall brand communication goal is to reinforce that Food goes best with a Pepsi, in this context, the task was to also convey to the audience that they could order a Pepsi along with their meals enroute on the Train.

Target Audience

While Pepsi mostly communicates to 15-30-year-olds across the country, for this initiative our TG definition was modified to simply – a train Traveler.

Creative Strategy

India is a country of trains. 23 million people travel by trains every day. Rail travel is...

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