Peloton: Brand campaign

Peloton, the exercise bike brand, grew a positive impression of the brand in the US.

Campaign details

Brand: PelotonBrand owner: Peloton InteractiveEntrant company: Mekanism, New YorkMarket: GlobalSector: SportsMedia channels: Email marketing, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 500k - 1 million

Executive summary

We set out to grow the positive impression of the Peloton brand, by showing what we're really about for the first time ever. Start of 2020, Peloton's positive brand impression was at a multi-year low. It also recorded lows on a range of brand sentiments associated with widespread appeal. For Peloton to grow, it had to change how...

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