Pears: Happy Baby Learning Centre

This case study indicates how Pears, a baby care products brand, improved brand awareness and increased sales in Sri Lanka using mobile to engage its consumers directly.

Pears: Happy Baby Learning Centre

Agency: Geometry Global Sri LankaClient: Unilever Sri Lanka

The summary statement

"Happy Babies Learn More" goes beyond the parameters of a marketing campaign. Our efforts to promote the brand's promise coexisted with our moral responsibility to our country's wellbeing, which acted as the foundation of the campaign till the very end. Our primary objective was to find a way to truly help new mother's get the right knowledge they needed to bring their children up the right way, thereby contributing to our country's future on a long term basis. We set out...

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