Pearl TV: NextGen TV

A campaign by Pearl TV, a digital TV broadcaster in the USA, increased awareness of its new service by creating advertising that resonated with consumers.

Campaign details

Brand: Pearl TVBrand owner: Pearl TVEntrant company: Pearl TV, Washington DcIdea creation: Hothouse Inc., Atlanta / Pearl TV, Washington DcMarket: United StatesSector: TV channels, services, programmesMedia channels: Social media, TelevisionBudget: 5 - 10 million

Executive summary

Pearl TV is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.

Pearl's membership, comprising more than 750 network-affiliated TV...

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