Paypal: A little data-driven empathy

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Campaign details

Brand: PaypalBrand owner: PaypalEntrant company: RAPP, LondonMarket: GlobalSector: Digital paymentsMedia channels: Email marketing, Online display, Programmatic display, Social media, Video on demandBudget: 1 - 3 million

Executive summary

During COVID lockdown, we realised PayPal was in a unique position to truly be a useful brand to more people than ever before. But although universally known, PayPal was often overlooked for options like Apple Pay.

By tapping into our wealth of customer data, we realised we could help customers in ways our competitors couldn't – making...

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