Passage du Desir: The Stand Up Packaging

This case study explores how Passage du Desir, a company focused on the sustainable development of a couple, launched a campaign in France to promote its sexual stimulating treatment 'Chronoerect'.

Campaign details

Brand/Sponsor: Passage du Desir

Title: The Stand Up Packaging

Campaign Cost: low-budget (under $100,000)

Advertising Agency: Serviceplan/ Serviceplan France/ Serviceplan Health &Life

Product Type: Adult Entertainment

Campaign Start: 04/18/2016

Campaign Ends: 05/21/2016

Campaign Ran: France

Campaign Description: Packaging Design

Campaign Summary

We created a promo packaging for the sexual stimulating treatment "Chronoerect", inspired by the effect of the pills it contains: it always stands back up.

Marketing Context

The StandUp-Packaging is a promo packaging, exclusively created for our client "passage du desir" – and therefore the first of its...

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