Parkdean Resorts x Rise at seven: Dominating the market post pandemic

Parkdean Resorts, a national holiday provider in the UK, launched a campaign to dominate the search market during a difficult period for the travel industry.

Campaign details

Brand: Parkdean Resorts x Rise at sevenBrand owner: Parkdean ResortsEntrant company: Rise at Seven, SheffieldMarket: United KingdomSector: Travel agents, tour operatorsMedia channels: Content marketing, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Budget: Up to 500k

Executive summary

In December 2019, Parkdean went to market with a challenge to overtake their key competitor, Haven Holidays, who was dominating the UK holiday market. Then, a core algorithm update reduced Parkdean's visibility by 35% in January, Covid-19 hit and the country went into lockdown, forcing...

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