Campaign details
Brand: Pants BearAgency: Industria Sdn BhdMarket: Malaysia
Market background and objectives
How do you introduce a new kids’ brand during a global pandemic, when advertising to children has been made difficult if not impossible?
Pants Bear is a Malaysian children’s entertainment and education brand with a vision to become the new global standard in early childhood content and a brand dedicated to children’s happiness and well-being.
Pants Bear himself is a four-year-old bear who lives at Bearry Mountain with his family. Every day in Pants Bear’s life is an adventure and he shares...