Pan-European research - real harmonisation edges closer

Discusses the present state of media research across Europe and the problems of achieving pan-European harmonisation, made especially difficult because we are living through a period of rapid change.

Real harmonisation edges closer

Dawn Mitchell

'Pan-European research' has a long and bumpy past, but now there's a real prospect of more harmony and less chauvinism. Rapid changes in Europe are fostering a new and sensible pragmatism - the 'Age of Enlightenment'.

We seem to have lived through several centuries of pan-European Research. The early days ('the Dark Ages') were in some senses the most fun. In the dark ages, as long ago as the early 1960s, nobody knew anything much about the structures, demographics or research capabilities of European countries other than our own. Each project was a voyage...

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