Campaign details
Advertiser: Panasonic Corporation Agency: Golin
Challenges
- Solar solutions have nascent B2B and B2G target market with niche business opportunities
- Panasonic, known as a consumer electronics brand, lacks equity amongst its target audience and also as a brand in the B2B and B2G space
Opportunity
The total solar eclipse on 9th March 2016 was only to be visible from a 125km stretch in South East Asia.
Situation
Panasonic wants to deliver sustainable energy solutions through its Solar Container to the off-grid locations around the world, particularly the islands across South East Asia where there is no...