Pamper your parcels with Doddle

Doddle, a click-and-collect parcel company, launched a highly-targeted video campaign that offered personal treats and gifts to customers to increase usage and top of mind awareness in the UK.

Campaign details

Brand: DoddleLead agency: Wax/On and The Kite Factory

Campaign Overview

Doddle, the click-and-collect parcel company, wanted to be top of online shoppers' minds for Black Friday, Cyber Monday and Christmas.

Strategy

Doddle had a tenth of the coverage of its major rival. It needed to work hard to stay front of mind and be chosen at e-commerce checkouts.

Wax/On started by defining Doddler's ideal shopper.

Using behavioural data it identified mobile-first 25 to 34s with busy lives. Their delivery and returns choices are made by factors like urgency, product category and price.

But once they...

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