Paid-Owned-Earned Media - Understanding is More Critical than Ever

This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment.
Using its own Advertising Effectiveness framework, Nielsen shows how it can measure reach, resonance and reaction across all media platforms and fuse data sources to allow for cross media estimates. Understanding this creates new opportunities for companies to better harness the power of Owned and Earned media, in, for instance, the new product development process. Lego, Sony and Domino's are cited among the examples of best practice....

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Insights Team
Bray Leino

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