Campaign Details
Brand: Ožujsko
Agency: BBDO Zagreb
Country: Croatia
Challenge and business objectives
Ožujsko is a lager beer that has been brewed for more than 120 years in Croatia. It was named after the month of March (Ožujak), traditionally the last month for brewing beer before the summer heat. Thanks to its popularity and long tradition it is the only local beer that the consumers gave a nickname – Žuja. Price-wise, Žuja competes in the core beer segment which makes up 75% of the total beer market in Croatia. For years, Ožujsko has been a market leader,...