Executive Summary
Oxfam's superstore is a first for the charity. At 18,500 square feet, it's Oxfam's largest store to date, with a supersized retail experience to match. Oxfam wanted to tap into the growth in ethical shopping with a store format to attract the next generation of shoppers, donors and volunteers - its three key audiences. Complete with cafe, marketplace, online hub, donation drive-through and community meeting space, the superstore is fulfilling its ambition to be a hub for the local community, as well as a shop where people can buy things they love to support a great cause.
Launched...