Outside the box: How we served up success for Gousto

Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.

Campaign details

Brand: GoustoAdvertiser: GoustoEntrant: the7starsPrincipal authors: Simon Harwood, the7stars; Billy Ryan, the7starsContributing authors: Tom Wallis and Rosie Taroghion, Gousto; Patricia Qadir, Jonathan Harrison, Tommy Gleadhall, and Nick Shields, the7stars

Introduction

In the noisy world of tech startups and 'disruptors', we've all heard the stories of brands seemingly built overnight by smashing all the rules, ditching advertising, building brands purely from the user community, and following performance with killer precision.

But you can see why this kind of rhetoric is attractive when traditional marketing still seems to be stuck on notions...

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