Orloff Ballantine's: Iconic brands applying real people, real-time learnings

Orloff and Balantine's, two alcoholic beverage brands, launched a mobile survey to understand their low brand affinity and sales among Brazilian consumers.

Campaign details

Brand: Orloff Ballantine'sLead agency: AntennasBIRegion: LATAM

Strategy

Objective

Two different brands, one same problem: the rejection. Orloff and Ballantine's had an internal issue where leading marketing and sales team were seeing bad performance results for thinking that Brazilians had a high rate of rejection of these brands. The project was entirely designed to measure the real results to each brand on a quantitative project that could give the exact number of rejection so internal teams could work on improvements. No communication strategy nor brand development was being prepared to design any form of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands