OREO: Eclipse

This case study describes how OREO, the US biscuit company, increased sales through real-time digital activation of its 'Eclipse' campaign.

OREO: Eclipse

As part of the 'Play With Oreo' campaign to celebrate the 2015 solar eclipse, we worked together with media agency PHD to eclipse The Sun… newspaper.

We produced a translucent cover wrap and also worked with PHD to conceive a digital poster in London's Piccadilly Circus featuring a black Oreo cookie crossing its white circle filling, with the caption "You won't have to wait another 11 years for the next one" recreating live the eclipse for all Londoners stuck in the Friday morning fog.

The insight

The 20th March Solar Eclipse looks just like an Oreo...

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