Campaign details
Brand: OrbitBrand owner: MarsEntrant company: Mars, MoscowIdea creation: BBDO, MoscowMedia: MediaCom, MoscowMarket: Russian FederationSector: ConfectioneryMedia channels: Online display, Online video, Social media, Voice, chatbotsBudget: Up to 500k
Executive summary
Orbit launched a new variant MEGA Orbit (twice the size of the regular one), and we were looking for ways to entertain our target audience but also offer them a true utility that would boast Orbit's Top Of Mind, making it their go-to gum choice. We found data and neuro-technology-based solution with...