Open Table goes into #DiningMode for Mother’s Day

Online restaurant reservation provider OpenTable, used a social media strategy to encourage diners in the US, Canada and Australia to get into #DiningMode on Mother's Day; putting their phones aside and giving their mums the gift of uninterrupted conversation.

Campaign details

Brand: Open Table Agency: Carmichael Lynch Relate

Situation Analysis

It's not news that as a society we're feeling more divided than ever, but even when it comes to connecting with family and friends, the lack of meaningful connections is also on the rise. The U.S. Loneliness Index says 49% of Americans feel less connected to the people around them than they did just 10 years ago. And, while the time we spend on our phones has tripled in the past six years, the time we spend with our families is on the decline.

That time...

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