100% Meriva - 100% Flexible
Brand Name: Opel Meriva Client Name: General Motors Europe/ OpelAgency Name: McCann-EricksonCategory for this Entry: Automotive
Summary
The challenge was to launch the Opel Meriva - a new small versatile monocab -whilst achieving the overall objectives for the Opel brand. The pan-European launch was firmly based on new Opel brand values, communicating the emotional as well as functional benefits of owning an Opel Meriva. The fully integrated communication started three...