Ooh la la – digital technology transforms out-of-home
Rob O'Regan
Get out! That's the message for large brands seeking to connect with consumers. Time to leave the domicile and explore the new, digitally enhanced world of out-of-home (OOH) advertising. From highway billboards to interactive jukeboxes in bars, the OOH industry is undergoing a digital makeover that is reshaping the market and giving advertisers new options in just about every public venue for interacting with consumers, particularly younger demographics that have shied away from traditional media. “[Out of home] is a traditional medium that has changed dramatically because of technology,” says...