Onomichi-City: Cat street view
Daisuke Sasaki, Susumu Yamamoto
Campaign details
Brand: Onomichi-CityBrand owner: Hiroshima PrefectureLead agency: KOO-KI, I&S BBDO Japan GroupContributing agencies: BBDO JAPAN, BBDO J WESTCountry: JapanIndustry: Destinations and locationsMedia: Internet - microsites, Online videoBudget: Up to 500k
Executive summary
The Onomichi-city is a small port town that is located in Japan's western Hiroshima prefecture. It still retains intricate alleys and nostalgic Japanese landscapes.
Although Hiroshima prefecture with two World Heritage sites sees a smooth increase in its number of visitors, Onomichi-city, which lacks...