OnePlus: Inside/Out: The world's first product launch in VR

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.

Inside/Out: The world's first product launch in VR

Overview

OnePlus — a hungry, young start-up with a passionate community of fans — wanted to launch their latest phone. But they didn't want to do the typical mobile product launch — a CEO on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand.

They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with...

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